Sales Pipeline vs Sales Funnel [Video]

The sales pipeline and the sales funnel are not the same.

The sales pipeline is your system of lead generation, qualification, and nurturing. The sales funnel is a visual representation of your potential customers moving through various stages in their decision-making process.

The important thing to know about these two terms is that they don’t refer to one another; they’re both different concepts used for marketing purposes by companies looking for new business opportunities.

If you notice, we’ve highlighted the difference in Italics. The key thing to understand is that the sales pipeline is designed from the perspective of the sales professionals — it is about the steps the sales guys must take, whereas the sales funnel is from the perspective of the potential buyer — what they are doing and might do next.

If that’s a little confusing, don’t worry. In this blog post, we’ll explain sales pipeline vs sales funnel in detail.