Sales Manager Training: How is it Different from Leadership Training? [Video]

Leadership training is a core part of professional development in many organizations. It teaches leaders across departments how to manage teams, foster collaboration, and achieve business goals. But when it comes to front-line sales managers, general leadership training often falls short. Sales managers face unique challenges that require specialized training tailored to their roles.

Understanding these differences is essential to building a successful sales team. Providing high impact sales manager training a necessary step to improving performance and driving success.

Why Generic Training Isn’t Enough

Many companies assume that generic leadership training will improve sales performance. But they soon realize that these programs don’t address the specific demands of managing a sales team. Just as in the military, where special forces personnel go to highly specialized training programs like SEAL, Airborne or Ranger training after bootcamp, sales managers need their own focused training to thrive in a high-pressure, metrics-driven environment.

Sales Metrics: Under a Constant Spotlight 

Sales teams are among the most visible in any organization. Their …