Do you think your business has the sage brand personality?
Well, if you’re in the middle of working with a designer to create your brand’s identity design and they’re coming up short, we have collected a little typography inspiration for you.
So, here are 5 qualities typefaces should have if your business has the sage brand personality…
– Sage brands can have serif typefaces that have a refined, yet handcrafted feel to them. Think something that looks vintage or could have been designed when traditional letterpresses were first invented. This is because they are reminiscent of book printing and the kind of knowledge or wisdom your audience will look to come from your brand.
– Slab-serif typefaces may look too bold or abrasive for the more traditional sage. That said, if your business has a mix of outlaw or creator in its brand archetype mix, then a little edge wouldn’t hurt!
– Handwritten typefaces can add a human feel to a sage brand, evoking the feel of handwritten notes left by a mentor. There is a danger though… handwritten typefaces can be hard to read when badly handled.
– Decorative type can add a vintage, yet off-beat feel to a sage brand if handled well. Unfortunately, some typefaces can veer so far that they look dated, tacky and illegible.
– If you’re looking for more modern spin on your sage brand, then sans-serif typefaces have a clean, open and direct feel serifs don’t have. You can also use a matching sans-serif from the same family to compliment your serif choice of typeface.
So, do you have a favourite type to use with a sage brand?
Feel free to let us know your thoughts.
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Do Feel like your brand could use improvement but are not sure where to start?
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