Roojai Online Insurance proves why the kangaroo perfectly represents its corporate identity in a campaign by BBDO Bangkok [Video]

BANGKOK, THAILAND — Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brand’s corporate identity (CI)? The answer comes with the launch of its latest campaign, “Minimize your frustration”, launched last month in partnership with BBDO Bangkok.

This campaign is based on the insight that when it comes to accidents, everyone can become frustrated. However, with Roojai Online Insurance, embodied by the Roojai Kangaroo, we aim to “minimize your frustration” by showcases the benefits and unique offerings of Roojai Online Insurance.

The centerpiece of the campaign is a stunning film directed by Thailand’s Cannes-winning director, Un Wuthisak from Factory 01. The first film, “Triangle of Accident”, vividly illustrates how Roojai can transform a stressful situation into a manageable one, reducing the frustration associated with accidents to a minimum. With a touch of humor and striking visuals, the campaign effectively communicates the reliability and efficiency of Roojai’s services. The …