Branding and marketing often appear to be two sides of the same coin, yet can one truly exist without the other? The rise of Turkish sensation Yusuf Dikeç provides a fascinating case study. Remarkably, Dikeç achieved brand status without engaging in traditional marketing efforts. His rise was the outcome of the unique experience he provided, something so out of the ordinary that it captured the attention of observers. However, this also highlights the role of luck in branding success being in the right place at the right time.
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