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3 Steps to Building a Targeted Audience
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Riding out Milton, the danger of manfluencers, whats lurking in your toothbrush: Catch up on the days stories | Nation & World [Video]

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👋 Welcome to 5 Things PM! Floridians are anxiously watching a large and menacing Hurricane Milton as it approaches the state’s west coast. That includes me, as I’m writing this newsletter from Orlando. Millions of people are under mandatory evacuation orders, but some explained why they decided to stay.

Here’s what else you might have missed during your busy day:

5 things

1️⃣ ‘Manfluencers’: They’re all over social media and having a sizable impact on how boys and young men think about themselves. Some are spreading hatred, misogyny and dangerous misinformation. Here’s what parents can do.

2️⃣ Weight-loss drugs:Some patients fear that they’ll lose access to tirzepatide because the US Food and Drug Administration determined that a shortage of the popular brand-name medications has ended, which means compounding must stop. For …

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