Rickie Fowler: “I definitely don’t want to be remembered as a one-time winner” | Golf News and Tour Information [Video]

LA QUINTA, Calif. – When it comes to building a brand, fan-friendly Rickie Fowler is among the best on the PGA Tour. His long hair, bold use of color in his clothing and willingness to endlessly sign autographs has made him an inspiration for junior golfers, who are hard to miss in tour galleries as they display their loyalty by wearing the same bright colors and Fowler’s trademark flat-brim Puma hats.

All Fowler needs now is to win more.

The 25-year-old matinee idol who grew up in Murrieta, less than an hour from here, before attending Oklahoma State, returned to the desert to begin 2014 at the Humana Challenge. And he comes home with a new attitude that’s as strident as his fashion choices.

“I have one tour win, but I definitely don’t want to be remembered as a one-time winner,” Fowler said after an opening 68 Thursday at La Quinta CC, one of the three courses upon …