Richard Branson and Ronaldo have this in common… [Video]

In today’s digital world, personal brands often hold more allure than the corporations they represent. This phenomenon is clear when comparing individual social media followings to those of entire companies.

For instance, high-profile figures like Richard Branson outshine their own companies in terms of social media engagement. Similarly, Cristiano Ronaldo has significantly more followers than all the football clubs combined—a testament to the power of personal branding.

This shift towards individual prominence over corporate identities can have profound implications for marketing and public perception. It’s crucial for businesses to recognise and adapt to the growing influence of personal brands.

While building a personal brand can be exciting, it requires careful thought and strategic planning. Remember, a strong personal brand should complement, not compete with, the corporate brand.

#PersonalBrand #Marketing #SocialMedia #BusinessStrategy #DigitalAge