Private Club, Public Presence: The Art of Social Media Balance [Video]

Every social media manager knows the pressure of sharing engaging content. But what if your job required you to promote a luxury destination while protecting the privacy of members who pay hefty dues specifically for that privacy? What if every photo needed careful consideration, every caption had to be perfectly crafted, and every post had to balance marketing goals with member confidentiality?

That’s exactly what social media professionals in private clubs and exclusive resorts face every single day. You’re tasked with growing awareness and attracting prospects, yet your most impressive moments often can’t be shared. Your most engaging content might be sitting on your phone, unusable because it includes members who value their privacy. And unlike other hospitality venues, you can’t just encourage guests to tag your location and share their experiences.

If you’re nodding your head right now, you’re going to love today’s conversation. We’re sitting down with someone who navigates these challenges every day – Gideon Heller. For the past seven years, Gideon has managed social media at Addison Reserve Country Club, one of Florida’s most prestigious private clubs. With his background in professional photography and content creation, he’s developed innovative ways to showcase luxury and exclusivity while respecting the privacy that members expect. Today, he’s here to share his insights and practical strategies that you can apply to your own hospitality venue.