PPC Trends for 2024 That Will Improve Google Ads ROAS [Video]

Updated Oct 30th, 2024

Like anything in digital marketing, pay-per-click advertising is constantly evolving – and if you want to keep your business on the fast track to success, you’ll need to stay on top of the latest Google Ads trends.

Even though PPC marketing has been around for quite some time, it’s not going anywhere anytime soon. That being said, the world of PPC is constantly evolving, which means that your Google Ads campaigns from a few years ago (or even 2023) probably aren’t going to generate the same ROAS in 2024 and beyond. Consumers’ wants and needs are always changing, as are the technologies and platforms available to marketers.

We’re taking a look at some of the most promising trends in PPC advertising in 2024, giving you a run-down of the hot topics you should know about in 2024 when optimizing your Google Ads.

What is ROAS in Terms of Google Ads?

ROAS stands for Return …