Polish fashion house Magda Butrym marks 10 years of growth [Video]

In the competitive landscape of global luxury fashion, where conglomerates and groups often dominate the conversation, Warsaw-based designer Magda Butrym has carved out a distinctive niche. As her eponymous label celebrates its tenth anniversary, it offers a masterclass in building a modern luxury brand from eastern Europe.

The brand’s new “Decade of the Rose” campaign, featuring Polish supermodel Małgosia Bela, serves as both a celebration and a statement of intent. Shot against Warsaw’s historic backdrop, it encapsulates Butrym’s unique positioning: merging Slavic heritage with contemporary luxury appeal.

Eastern European luxury comes of age

The anniversary marks a significant moment in the brand’s evolution. While Paris, Milan, and London may have their international fashion weeks, brands like Magda Butrym are redefining contemporary fashion through a distinct cultural lens.

The new campaign, with its cinematic quality and cultural layering, demonstrates this evolution. Bela, photographed in ink-black leather and sculptural rose-adorned pieces, embodies what the brand calls “modern Slavic …