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Pixels’ Alex Powell on the TikTok-ification of the Open Web [Video]

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Corporate Marketing Strategy

by John Still on14th Aug 2024in TRADERTALK

In this episode of TraderTalk TV, Alex Powell, Co-Founder and CEO of Pixels, joins ExchangeWire’s Lindsay Rowntree to discuss vertical video and the “TikTok-ification” of the open web.

Powell details:

  • The evolution of video advertising and short-form video content
  • Video engagement on the open web versus walled gardens
  • Benefits of vertical video content for marketers and publishers

Pixels

Pixels is a leading digital video advertising innovator, specialising in delivering premium vertical video content outside of social media platforms. Their industry-first vRollâ„¢ Network revolutionises advertising by offering short-form vertical vid…

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