Personality Content: Strategies for Creating AI-Proof Content [Video]

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content.

Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads.

But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the competition. As a result, it’s increasingly difficult for brands to maintain a unique voice and stand out in an oversaturated market.

This is where personality-led content comes in. By tapping into storytelling and the human experience, it connects with audiences in ways that AI simply can’t. But what exactly is personality content, and how can you add it to your marketing playbook?

In a recent episode of Marketing Against the Grain, Kieran and I explore the shift from informational …