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Parents warned against anti-aging skincare products marketed to children [Video]

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Corporate Business Marketing

HARTFORD, CT (WFSB/Gray News) – Officials are urging parents to be cautious of anti-aging skincare products that are being marketed to children.

Connecticut Attorney General William Tong joined medical experts from the Connecticut Children’s Medical Center for a news conference on Monday morning to discuss the products.

Tong says the products target kids over social media and are being pitched as holiday items.

He said many of the anti-aging products contain active ingredients, including retinol and other acids, that are often unsuitable for, and potentially even harmful to, children’s skin.

Despite that, he said social media has been rife with influencer content that has targeted young users and suggested that such products would help achieve youthful glowing skin.

One product, Drunk Elephant, comes in bright and fun packaging, enticing the younger crowd to a product they do not need to use.

“Pediatricians will often get kids that will come in with irritated …

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