SANTA MONICA, Calif. – While Publishers Clearing House is well known as a sweepstakes company, it has evolved in the past decade into a digital marketing and commerce company that has vast troves of opt-in data about consumers. This information is considered valuable as more households connect their televisions to the internet, opening up another digital pathway for advertising.
“We collect tremendous amounts of data on our users, starting with name, address, date of birth and email address upon registration,” Chris Moore, head of strategic partnerships at Publishers Clearing House Media, said in this interview at the Beet Retreat Santa Monica with Beet.TV contributor Rob Williams.
“Additionally, we run surveys and questions from our users and that allows us to understand our users in a way that very few others can,” Moore said. “We understand the user’s evolution as a person.”
The company seeks to gain insights into different life stages that are …