Though it’s among the most successful of restaurant brands, Chipotle Mexican Grill has become embroiled in a social media controversy of late.
Chipotle, which has made “generous portions” a hallmark of its reputation, has been accused on TikTok and other social media outlets of implementing a portion reduction strategy, a contention the company has vehemently denied. Nonetheless, Chipotle “shrinkflation” stories continue to populate those social media feeds.
The perceived issues with Chipotle portions illustrate an important behind-the-scenes aspect of restaurant operations – cost control.
If you purchase a product or register for an account through a link on our site, we may receive compensation. By using this site, you consent to our User Agreement and agree that your clicks, interactions, and personal information may be collected, recorded, and/or stored by us and social media and other third-party partners in accordance with our Privacy Policy.