NowThis editor-in-chief on the companys Gen Z-focused rebrand: creative is still king [Video]

With Michael Vito Valentino at the helm, the outlet is embracing its next phase to become a premier destination for Gen Z-oriented content.

NowThis, a progressive news brand that earned a loyal following among Millennials through snackable, socially-driven videos, is entering its next era – one that’s all about Gen Z.

The news startup is building an in-house studio dedicated to producing digital content for its 74m followers across platforms, a shift that Michael Vito Valentino, the newly appointed editor-in-chief, says is rooted in the economic and cultural power of this young generation.

“Gen Z is leading the creator economy and is on track to become one of the highest consumer spending classes by 2030,” he tells The Drum. This shift comes at a time when media consumption is evolving, and Valentino believes NowThis is well-positioned to thrive.

Valentino, known for launching viral series at Fallen Media and MTV, where …

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