New Year, New Resolutions: Email Marketing Goals for 2025 [Video]

“And suddenly you know: It’s time to start something new and trust the magic of beginnings.” – Meister Eckhart

As we roll into the new year, it’s time to reflect and set some fresh email marketing goals. What will make your email marketing campaigns shine this year? And how will you connect with your target audience genuinely to boost your metrics?

So, grab a hot beverage, get comfortable, and let’s explore 9 email marketing strategies based on the latest trends and expert resources. You don’t need to follow them step-by-step, just choose the ones that make sense to you according to your brand and customer needs.

Just like a new year inspires us to declutter our homes and minds, it’s the perfect time to tidy up your subscriber lists, too. This will give your email deliverability and sender reputation a great boost, which will ultimately lead to elevated campaign performance.

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