Insights from Orbit Media’s 11th Annual Blogger Survey
Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and is useful information for your audiences.
But anyone who works in marketing knows that change is a constant. If you’re not consistently updating your content strategy – especially the one fueling your blog – you will start to see diminishing returns on your efforts.
This is why Convince & Convert is a huge fan of the annual blogger survey produced by our friends at Orbit Media. Having produced it for over a decade now, it is an authoritative resource to check how your blogging efforts are stacking up, and how you can improve your approach for better ROI.
One of the biggest questions I had this year was “how long does it take to write a blog post?”, especially since there are so many …