New Research from TechTarget’s Enterprise Strategy Group Finds Generative AI Continues to Accelerate, Reaching Mass-Market Adoption Tipping Point | PR Newswire [Video]

Market reflects a tumultuous time of rapid innovation and unsettled use cases, but also maturity in responsible AI, lifecycle management

, /PRNewswire-PRWeb/ — TechTarget’s Enterprise Strategy Group (ESG), a leading IT analyst, research, and strategy firm, today announced new annual research into the Generative AI (GenAI) market. The study reveals that despite market rumblings that GenAI has lost momentum, GenAI adoption among business and public-sector organizations has passed the mass-market tipping point, signaling explosive growth.

As more organizations test the waters with GenAI, the vast majority are going to need help somewhere along this new journey, whether to support business plans and strategy, identify use cases, find technology providers and partners, or scale usage throughout the organization.

The ESG report, The State of the Generative AI Market: Widespread Transformation Continues, summarizes the findings of a global survey of 832 technology and business professionals involved with their organization’s GenAI initiatives across North America, Europe, Asia, and Latin …