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NBA reportedly in ‘serious conversation’ with FIBA for league in Europe to rival EuroLeague [Video]

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Corporate Business Marketing

If there is one thing NBA Commissioner Adam Silver and FIBA Secretary General Andreas Zagklis agree upon, it is that there is a lot more money to be made in Europe from basketball.

“There’s agreement that where we are in terms of the level of interest in basketball in Europe is not commensurate with the commercial activities…” Silver said back in September after Zagklis had spoken to NBA owners. “I think the way all of us see it, it’s not just about a business opportunity… I think for basketball to continue to grow, we need — whether it’s a series of tournaments or a league that is viable.”

Now Zagklis has confirmed that the NBA and FIBA are in a “serious conversation” about starting a new European league, which would likely try to draw top clubs and compete with the existing EuroLeague. Here is what Zagklis said in his year-end …

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