These are my social media marketing predictions for 2025, from the TikTok ban to an increase in long-form content.
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0:00 – Welcome
0:57 – AI developments on social media in 2025
5:47 – Decreasing engagement on how-to content
7:11 – The state of short-form video in 2025
10:59 – Text-based social media platforms
12:38 – In-app search and platform SEO
15:03 – Predictions for Threads in 2025
16:15 – Predictions for Instagram in 2025
17:01 – Predictions for X / Twitter in 2025
18:24 – Predictions for TikTok in 2025
19:06 – Predictions for YouTube in 2025
19:52 – Predictions for LinkedIn in 2025
21:12 – Reddit’s predictions for social media marketing in 2025
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