“I don’t like Gregory’s plan”.
My client, particularly one team member, wasn’t happy.
I helped my client build their first-ever marketing plan.
And one team member didn’t like where we landed.
He was making his opinion known with other influential team members.
Fast-forward 6-months later:
↳ My client’s revenue was up 40% year-over-year.
↳ They have a marketing planning process they are continuing to leverage today.
↳ We set them up for future success – They are continuing to drive growth without me.
Here is what this team member didn’t understand.
Your marketing plan is never going to be perfect.
↳ It’s a plan you put on paper.
↳ You execute, launch, fail and learn.
↳ And you take your learnings – and incorporate them into your future marketing efforts.
And in the discipline of planning, launching, learning, failing and continuously improving.
Is how you create a marketing machine and drive real growth.
Failure is the key ingredient of growth.
When building your marketing strategy, don’t strive for perfection, strive for progress.