My Client Doesn’t ‘Like’ My Marketing Plan [Video]

“I don’t like Gregory’s plan”.

My client, particularly one team member, wasn’t happy.

I helped my client build their first-ever marketing plan.

And one team member didn’t like where we landed.

He was making his opinion known with other influential team members.

Fast-forward 6-months later:

↳ My client’s revenue was up 40% year-over-year.
↳ They have a marketing planning process they are continuing to leverage today.
↳ We set them up for future success – They are continuing to drive growth without me.

Here is what this team member didn’t understand.

Your marketing plan is never going to be perfect.

↳ It’s a plan you put on paper.
↳ You execute, launch, fail and learn.
↳ And you take your learnings – and incorporate them into your future marketing efforts.

And in the discipline of planning, launching, learning, failing and continuously improving.

Is how you create a marketing machine and drive real growth.

Failure is the key ingredient of growth.

When building your marketing strategy, don’t strive for perfection, strive for progress.