Nutritional supplements company Thorne unveiled supermodel Karlie Kloss as the face of its latest brand campaign Monday morning.
Kloss will be leading Thorne’s national Find Your Way campaign, which seeks to build brand awareness for the company and share its expertise in helping consumers optimize their health and wellness.
Jessica Cokins, SVP of brand marketing at Thorne, said Kloss first encountered the brand on the recommendation of her doctor as she embarked on her own health and wellness journey.
She added that Thorne chose Kloss as the lead campaign partner because she brings a level of authenticity as a user of its products and aligns with the brand’s values of self-optimization and wellness.
In a press release announcing the campaign, Kloss described herself as a long-time fan of Thorne and said its nutritional products have helped her stay healthy and be her best self.
“I know that no matter what …