Mixed reaction, confusion over UC Berkeley’s rebrand with new logos [Video]

BERKELEY, Calif. (KGO) — From chimes of the clock tower, the Sather Gate and that cursive Cal, icons of UC Berkeley are all over campus.

But on Tuesday, the university rolled out an “updated brand identity,” including two new primary logos.

However, on its official social media pages and LinkedIn, its logo has been updated to a single capital letter “B.”

“Everyone’s like ‘Oh, what’s that B? I’ve never seen that before,’ versus, if a ‘Cal’ script was there, people know that’s UC Berkeley,” said Jeffrey Ting, an alumni of UC Berkeley. “If that block letter C is there, people know that’s UC Berkeley.”

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University officials say the B is not their new logo.

They say the B monogram …