Listen to the interview on the Business Innovators Radio Network: Interview with Mike Murphy, Co-Creator of TextTonality – Business Innovators Radio Network
In this episode of Influential Entrepreneurs, host Mike Saunders welcomes Mike Murphy, co-creator of Textonality. They dive into the challenges of communication in the fast-paced world of financial services, where messages can easily get lost amid the noise of instant messaging, texts, and social media. Mike Murphy shares his journey from journalism, where he wrote for major outlets like USA Today and NBC Sports, to developing a service aimed at helping professionals effectively convey their messages.
In the financial services industry, effectively targeting and attracting high-quality prospects relies on a comprehensive understanding of the unique pain points and characteristics of an ideal client.
Recognizing the specific challenges and pain points that potential clients face enables financial advisors to tailor their messaging and services accordingly. As Mike Murphy emphasizes …