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Mickelson deals Accenture another blow | Golf News and Tour Information [Video]

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Corporate Marketing Strategy

LA JOLLA, Calif. — This has been a rough two-month patch for the sports marketing department at Accenture. The global management consulting firm had to drop Tiger Woods as a corporate pitchman and learned officially Wednesday that the next highest-seed in the upcoming WGC-Accenture Match Play Championship had dropped its tournament for personal reasons.

Saying he needed the week to take a family vacation, Phil Mickelson announced in his news conference prior to the Farmers Insurance Open that he would not be playing five-straight West Coast events, as anticipated. The change in plans is tied to treatment his wife, Amy, is receiving for cancer.

“We had a couple of procedures scheduled for this off-season that got postponed for various reasons, and we had to move it into March, and this affected some of our family trips,” Mickelson said. “So how this is playing out is the week of the Tucson …

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