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Medium Giant Creates New Brand Campaign For The Dallas Morning News | PR Newswire [Video]

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Corporate Marketing Strategy

The new “This Is Home” campaign embodies a deep commitment to meaningful storytelling and the shared experiences of North Texans.

, /PRNewswire/ — Integrated creative marketing agency Medium Giant is excited to announce the launch of a new brand campaign created for its sister company, The Dallas Morning News.

Called “This is Home,” this new campaign is designed to build community, reinforce reader trust, and resonate with people where they are. It embodies a deep commitment to meaningful storytelling and the shared experiences of North Texans.

For more than 150 years, The News has chronicled the stories that shape the lives and perspectives of its readers, who are also its friends and neighbors. More than just a professional endeavor, this work is rooted in personal connection and dedication — because this is home.

“This brand campaign with Medium Giant represents an exciting collaboration that goes beyond creative work; it’s about building a meaningful connection with our members and our community …

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