McDonalds shuns dialogue and food in headbanger of a Christmas ad [Video]

The 60-second spot follows two parents sitting in their car after a hectic day in the lead-up to Christmas. When they catch sight of the Golden Arches glowing in the distance, their spontaneous decision to visit McDonald’s is vividly realized through a light show as a seemingly ordinary street lights up while a tower block building illuminates to unveil the layers of a Big Mac.

Once again experimenting with a product-less promotion, the ad also eschews any dialogue and simply plays out to the unexpected soundtrack of Benny Benassi’s dance anthem, Satisfaction.

It was directed by Nicolai Fuglsig, who has been behind ads such as …