Mastering CTAs in Email & SMS Marketing | Effective Retention Marketing Techniques – EP 15

Ready to find out what really makes a CTA click?

In this episode of ‘Send It’, Jimmy Kim and Chase Dimond dissect the anatomy of an irresistible CTA in email and SMS marketing. Covering placement, clarity, urgency and design—the duo provides actionable tips and best practices for creating high-converting CTAs and discuss the psychology behind what makes them so effective.

The two hosts also cover how personalization and audience management should play a role in crafting CTAs and share insights on the key ways to drive action in email and SMS marketing.

EP15: Mastering CTAs in Email & SMS Marketing | Effective Retention Marketing Techniques

Here’s what we’re diving into:
What actually makes a great CTA?
Uncovering the psychology behind effective CTAs
CTA tips for personalization and audience management
Dissecting the anatomy of a CTA: Email marketing
Dissecting the anatomy of a CTA: SMS marketing
CTA Best practices and pitfalls to avoid

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02:15 Introduction to the Podcast
02:26 Importance of a Great CTA
03:58 Key Elements of Effective CTAs
6:15 Key Ways to Drive Action in Email
15:45 Key Ways to Drive Action in SMS
23:47 CTA Best Practices and Common Pitfalls
28:34 Final Tips and Wrap-Up

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Thank you our friends at Omnisend for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond