Mastering B2B Brand Identity: Why it Matters | Missing Half [Video]

This week, Bill delves into the often misunderstood world of branding in B2B marketing. Branding isn’t just about logos and colors—it’s about telling a compelling brand story that resonates with your audience. Join us as we explore how manufacturers can create a brand identity that builds trust, drives engagement, and influences purchasing decisions.

Key points covered:
• The definition of brand identity and its importance in B2B marketing
• Common misconceptions about branding
• The critical role of brand storytelling and narrative control
• Balancing polished content with authentic, candid communication
• Steps to evaluate and improve your current brand strategy
• Implementing brand standards across your organization
• The impact of branding on B2B buying decisions

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