Master Email Marketing Like Duradry: Campaign Strategy for Revenue Generation [Video]

𝗣𝗮𝗿𝘁 𝟮 𝗼𝗳 𝟱] 𝗠𝗮𝘀𝘁𝗲𝗿 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗶𝗸𝗲 𝗗𝘂𝗿𝗮𝗱𝗿𝘆
— Email campaigns

Here’s a bad split in your campaign type sends:
• 95% sales emails
• 2% educational emails
• 3% other type of emails

That’s a sure-fire way to cause ‘inbox blindness’.

The Magnet Monster team ALWAYS encourages DTC brands to diversify their campaign email topic/topic focus.

Today’s video; I give you a glimpse into how we split it for Duradry.

Question: How do you handle email campaigns variation?