‘Mary Lou’s dancing has improved’: Why a Monaghan gift shop has become an essential campaign stop [Video]

The Journal / YouTube

IF YOU ARE on TikTok I would wager that you have seen at least one of Helen Drumm’s videos. 

The glitzy gift store owner is not afraid to have a bit of fun and doesn’t take herself too seriously online.

With over 65,000 followers across Instagram and TikTok, Drumm regularly posts clips promoting her (often quirky) gift products, ending every video with a wink and reminder of where to find her: “It all happens here, at sound Quality Gifts, Monaghan…Ireland.”

Sound Quality Gifts’ TikTok account first went viral with a video of Drumm promoting one of her exclusive ‘rainshader’ umbrellas.

“That put us on the map,” Drumm told The Journal today, “We’re the only shop in the world with it.”

Drumm also clocked up serious views (1.7m) last summer with a video of herself and her staff, some looking a little uncomfortable it has to be said, all dolled up in pink ready to go see the blockbuster …