In this video, Zach Katkin, CEO of Olympia Marketing & GlowPro Marketing (a beauty school and esthetician-focused marketing firm), shares actionable esthetician marketing ideas to help you grow your business. Whether you’re just starting out or looking to scale, these strategies will help you attract more clients and build a thriving esthetician practice.
Learn how to build your client list, optimize your Google My Business profile, leverage reviews, and implement effective Google Ads and SEO strategies.
Timestamps:
00:01 Introduction and background
00:28 Importance of esthetician marketing ideas
00:53 Overview of the blog post and marketing strategies
01:29 Starting with the basics: Building your client list
02:41 The E-Myth (running a business vs. doing the work)
06:03 The significance of being prepared for growth
07:19 Real-life examples of marketing success