In this Marketing Monday episode, Eric is back and is discussing Jaguar’s controversial rebrand, criticized for prioritizing DEI messaging over connecting with their luxury car audience. He breaks down why the campaign feels misaligned and explores its potential impact on Jaguar’s declining sales. Eric also shares practical marketing strategies for new businesses, specifically focusing on testosterone clinics. From building a strong Google Business Profile to leveraging cost-effective content and Google Ads, this episode offers actionable insights for businesses looking to grow strategically and avoid costly mistakes.
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