Marketing Funnel vs Sales Funnel: What’s the Difference? [Video]

Funnels are valuable tools for sales and marketing teams, as well as for designers, product managers, and C-level executives. They help measure the effectiveness of marketing campaigns, optimize content for conversion, and often has a direct impact on business decision-making.

But what exactly is the difference between a marketing funnel and a sales funnel? Let’s find out together

Jump to the section that interests you the most:
00:00 Intro
00:31 The difference between a marketing funnel and a sales funnel explained
01:35 Marketing funnel example
02:07 Sales funnel example
02:57 Why do many businesses choose a sales funnel over a marketing funnel?
04:33 When do businesses have to start using a sales and marketing funnel simultaneously?
05:38 What is a combined (integrated) funnel, and how business can benefit from it?
06:15 What are ToFu, MoFu, and BoFu?
07:27 What is a flywheel from Hubspot, and could it be used as an alternative to marketing and sales funnels?
08:23 conclusions

Dashboards mentioned in the video:
X (Twitter) Ads dashboard
🔗 https://l.rw.rw/twitter-ads-dashboard
Customer acquisition dashboard for HubSpot
🔗 https://l.rw.rw/customer-acquisition-hubspot
Customer acquisition dashboard for Pipedrive
🔗 https://l.rw.rw/customer-acquisition-pipedrive

Still have some questions? Book a free demo call with our expert 👨🏻‍💻
https://l.rw.rw/funnel-demo-yt

📝 For more information on Marketing Funnel vs Sales Funnel, visit Coupler.io blog https://blog.coupler.io/
🔗 Guide to Marketing Funnel vs Sales Funnel
https://blog.coupler.io/marketing-funnel-vs-sales-funnel/
🔗 How Analyse and Optimize Your Shopify Sales Funnel
https://blog.coupler.io/shopify-sales-funnel/
🔗 How to Create a Profitable Affiliate Marketing Funnel in 2024
https://blog.coupler.io/affiliate-marketing-funnel/

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