Make YouTube part of your marketing strategy [Video]

¹ AlphaWise Survey, U.S., Methodology: online survey among ~2,000 16+ gen pop U.S. consumers, conducted during March 2024. Total sample is representative of the U.S. general population in terms of age, gender and region. Margin of error on the total sample is ±1.8% at 90% confidence level; higher for subgroups. Where applicable, findings are compared to past waves conducted since 2020.

² YouTube Internal Data, Global, June 2023

³ Google/Material, U.S., Power of YouTube Shorts, 2024, n=692, ages 13–24 and watch YouTube Shorts at least once a month, field dates: Nov. 7, 2023–Nov. 22, 2023.

⁴ YouTube Internal Data, Global, Dec. 2022 vs. Dec. 2023.

⁵ YouTube Internal Data, May 2024.

⁶ Google/SmithGeiger, U.S., YouTube Trends survey, N=312 online Gen Z respondents, fans ages 14–24, May 2024.

⁷Google/Ipsos, BR, FR, DE, IT, JP, U.K., U.S., Rethink Social Study, online survey, n=13,328 online users 18–54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, …