In this episode of The Unified Brand Podcast, we sit down with Melina Palmer, a globally celebrated keynote speaker, CEO of The Brainy Business, and host of the wildly popular podcast The Brainy Business: Understanding the Psychology of Why People Buy. With over 170 countries tuning into her show, Melina has changed the way brands understand their customers and employees by applying behavioral economics.
We dive into:
• Why pricing is more than just a number and how to strategically influence customer decisions.
• Key insights from her latest book, The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy.
• Actionable tips you can use to apply behavioral science to your brand and stand out in a competitive market.
🎧 Tune in now and discover how to transform your brand with behavioral science insights that work – https://open.spotify.com/episode/3iCwOY2CEIawLIPWHNPFC5?si=905b35210e544148
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#BehavioralEconomics #MarketingStrategy #BrandBuilding #brandstrategy
[00:00] – Cotton Candy Grapes: A Unique Product
]00:22] – The Commoditized Grape Market
[01:01] – Hybrid Grapes: No Chemicals, Just Deliciousness
[01:43] – The Power of Branding: Cotton Candy Grapes
[02:35] – High Demand: Cotton Candy Grapes Sell Out Fast
[03:14] – Julius Caesar and The Verber Effect
[04:37] – The Problem with Constant Sales and Discounts
[05:42] – Quality vs. Value: Understanding Your Business Model
[06:39] – Defining a Quality-Based Business
[07:47] – Whole Number Pricing for Quality Brands
[08:39] – Rare Sales for Quality-Based Businesses
[09:47] – The Pitfalls of Misaligned Discounts
[10:41] – Scarcity Tactics for Quality Brands
[11:39] – The Value-Based Business Model
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OTHER RESOURCES
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Unified Brand Podcast – Interviews and insights into growing your brand – http://spoti.fi/3sdg5nq
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and grows your business – http://bit.ly/2Zw5dos