Louis Vuitton and the Growing Frustration of Influencer Marketing & Brand Trips [Video]

Louis Vuitton recently gifted select influencers and content creators Neverfulls which are having a huge moment as they are back on trend and well, the girls are MAD! I think though this bears a larger conversation about the state of influencer marketing, our culture of consumption, envy, brand loyalty, and the downside of constantly chasing trends/ aesthetics.

0:00 intro
0:45 Frustration with brands & influencer culture
1:00 Background to the Louis Vuitton outrage
2:47 Why are people mad?
5:20 Misogyny towards influencers
7:25 Chasing aesthetics and trends
11:50 Sick of influencer culture? The solution.
15:40 Ghetto until fashionable

#louisvuitton #influencer #influencer