LOBOS 1707 TEQUILA UNVEILS REFRESHED BRAND IDENTITY IN NEW CAMPAIGN | PR Newswire [Video]

Lobos 1707 Tequila & Mezcal invites consumers to unleash their inner wolf with new “UnDOMESTICATE” brand campaign

, /PRNewswire/ — Today, Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, launched a bold new brand identity and multichannel marketing campaign titled, UnDOMESTICATE. Inspired by the symbol of the Wolf, the UnDOMESTICATE campaign and accompanying aesthetic refresh is a call to break free from conformity and rediscover the instinctual, fearless spirit that lies within us all.

The campaign, developed in partnership with creative agency Hudson Rouge, launches with a :30 spot, three :15 cutdowns and an extended teaser welcoming viewers to the Center for Human Un-Domestication – a retreat that helps individuals unleash their inner wolf and live their life unapologetically. The resort’s resident Wolf companion is joined by the enigmatic Wolf Whisperer, a guide who interprets the wolf’s wisdom and spirit, leading the audience on a journey towards joyful, unchained living. In …