Liquid Death’s Edgy Ad Sparks a $1 Billion Movement [Video]

Liquid Death didn’t just create a commercial—they created a movement.

But if your brand isn’t turning heads or making waves, what’s holding it back?

Liquid Death’s “Big Game” ad with kids hydrating from its edgy cans breaks traditional boundaries, fitting perfectly with their mission to take down plastic pollution.

With a billion-dollar valuation, they’ve harnessed the Rebel archetype to build a brand that’s as bold as it is purposeful.

Here’s why this ad stands out and how you can apply these lessons:

Embody Your Brand Archetype to the Max: Liquid Death leans into its Rebel archetype, making sustainability and anti-plastic sentiment a bold stance. Think about how your brand’s personality can powerfully influence its voice and visuals.

Have a Purpose That Resonates: “Death to Plastic” isn’t just a tagline; it’s a movement. A cause-driven brand adds a powerful layer that resonates deeply with an audience. What does your brand stand for?

Create Shock Value to Capture Attention: Using kids in a “big game” hydration commercial draws attention immediately. Take calculated risks to push creative boundaries and make your brand unforgettable.

Authentic Messaging That Doesn’t Compromise: Liquid Death is known for its bold, straightforward messaging. Stick to your values and stay true to your brand’s voice for stronger brand loyalty.

What You Can Implement Today:
• Explore ways to embody your brand archetype in a memorable, consistent way.
• Align with a cause or mission that gives your brand a deeper purpose.
• Consider where you can add an unexpected twist in your marketing that fits your brand’s style.

With Liquid Death as a model, think about how you can break free from conventional branding and make an impact that truly lasts.

Ready to push the envelope?

#brandmarketing #creativeads #brandstrategy #businessgrowth #marketingstrategy

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Do Feel like your brand could use improvement but are not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic, and memorable logo and brand identity system?

Schedule a brand discovery consultation call here –
https://www.elementsbrandmanagement.co.uk/schedule-a-call

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