LinkedIn Needs to Fix This Fast To Improve Social Networking for B2B Marketing [Video]

In our most recent episode of Pulse by Intuji, Chris Walker, CEO of Passetto, expresses his frustration with LinkedIn’s current content strategy, particularly how it impacts the visibility of video content in favour of text-only posts.

“LinkedIn continues to cut reach on videos while they prioritise text only posts…every single other platform sees what’s happening but LinkedIn hasn’t been able to keep up.”

LinkedIn’s has experimented with features like stories without much success, suggesting the platform’s monetisation strategy might be at odds with its social networking functions. Unlike TikTok or Facebook, LinkedIn’s revenue largely comes from B2B services like recruiter software and sales data, which may be leading to conflicting priorities within the platform—balancing between enhancing its social network and bolstering its B2B sales engine.

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