Leveraging data and email to engage fans [Video]

In this Sports Geek episode, Sean Callanan chats with Dani Brown from the Oklahoma City Thunder

On this podcast, you’ll learn about:

• Why Dani has a passion for data
• Email marketing remains a powerful tool for reaching and engaging your fans
• Mobile optimisation and tracking are essential for effective email campaigns
• The importance of refreshing customer journeys
• How Dani adjusts campaigns based on on-court performance and demand
• How networking helped Dani land her job and why she continues to focus on it at conferences like SEAT
• How Dani is supporting women in sports

Listen to Dani Brown on Sports Geek

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign …