Let’s look at how branding can be broken down into brand strategy, brand identity, and marketing… [Video]

Hello, Brand Lovers! Let’s look at how branding can be broken down into brand strategy, brand identity, and marketing.

As we observed previously, Branding is formed by the overlapping of Business & Psychology, Graphic Design, and Communication.

These multiple overlapping components of branding give rise to the three stages of a branding process, which are brand strategy, brand identity, and marketing.

Formed by the overlapping of ‘Communication’ and ‘Business & Psychology’, Brand strategy is a road map created to guide your brand toward success. It’s about understanding the target audience, creating a unique personality for the brand, and developing a plan to reach the desired goals.

Formed by the overlapping of ‘Graphic Design’ with ‘Business & Psychology’, Brand Identity defines the visual aspect of a business. It includes visual elements like logo and brand colors that ensure a consistent look and feel of the brand.

Formed by the overlapping of ‘Communication’ and ‘Graphic Design’, Marketing is what promotes the business to potential customers by using visual design and content strategy to create TV commercials and Social Media Ads, for example.

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