Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories [Video]

We’re back a new episode of Digital Marketing from the Trenches – Live at the Hive (/podcast/) and this week, we’re reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on earth, where regular folks like you and I can ask the Reddit community anything and everything we may have on their minds.

Reddit is a gold-mine of “subreddits” or communities created around any topic you could possibly imagine. Members ask some of the best and worst questions imaginable. In today’s episode of Digital Marketing from the Trenches, we’re featuring some of the best Reddit Sales and Marketing Stories from the following Subreedits:

/r/sales/ (https://www.reddit.com/r/sales/) (354K Members)
/r/advertising (190K Members) (https://www.reddit.com/r/advertising/)
/r/LinkedInLunatics/ (https://www.reddit.com/r/LinkedInLunatics/) (665K Members)
/r/B2B_sales/ (https://www.reddit.com/r/b2b_sales/) (7.2K Members)
/r/marketing/ (https://www.reddit.com/r/marketing/) (1.4M Members)
/r/AskMarketing/ (https://www.reddit.com/r/marketing/) (66K Members)

Joe and Dan delve into some of their favourite Reddit Stories, bringing things full circle and giving their opinions and experience in response to some of the best sales and marketing stories including:

• Worst Meeting Ever! (Sales)

• Thinking Through the Merch and Know-It-All CEOs and Power Dynamics. (Marketing)

• I’m told to do 100% ABM messaging. I’m in Sales, Not Marketing and I’m going to fail. (ABM)

• LinkedIn Lunatics!

• Answering your own comments with a comment.

• Winning the Lottery vs 100,000 LinkedIn Followers.

• His divorce was the worst job he ever had so he added it to his resume.

• His wife got pregnant by another man. He learned 9 things about B2B from that experience.

Key Takeaways

• Alignment between sales and marketing is crucial, especially for Account-Based Marketing (ABM) strategies.

• Don’t just tell salespeople to do ABM if they have no experience with it – work together to integrate their existing successful tactics.

• Understand the client’s true needs and set expectations properly.

• Keep in regular contact with clients/prospects to avoid misalignment.

• Don’t be afraid to push back respectfully on leadership decisions that don’t align with data/strategy.

Key Podcast Moments

• The agency prepared an extensive proposal for a client, only to have the client completely change direction at the last minute with no explanation.

• An SDR was told to do 100% ABM outreach, even though their previous high-volume outreach was successful.

• Examples of questionable LinkedIn posts and behaviors, like self-congratulatory comments and using personal tragedies for engagement.

Watch Digital Marketing from the Trenches (/podcast/) on YouTube

https://www.youtube.com/watch?v=vMSzOrbpEb8

We’re an Account Based Marketing Agency (/account-based-marketing/) specializing in Sales and Marketing Alignment for Mid-Market businesses (/account-based-marketing/) . Our Grow Programs (/grow/) are the perfect fit for business of any size looking to grow their B2B sales effectiveness with Lean ABM strategies and tactics. We’re also Hubspot certified and have a team of expert marketers ready to launch you into the world of modern sales and marketing.

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Dan Nedelko 0:00
And in 321,

Hi

Joseph DellaVecchia 0:05
everyone. Welcome to sales Reddit stories. I’m Joe, he’s Dan, and today we’re going to be reading some of the most relatable sales and marketing stories from Reddit. This is a new segment, a part of live at the hive digital marketing from the trenches here at honeypot marketing. Dan, how are you today? I’m good. Joe, I’m good. I’ve been very excited for this episode ever since we talked about setting this up. Since Reddit is probably one of my favorite websites in the world to go visit on a regular basis. It’s a true treasure trove. Anything you want to find on the internet, you’ll find on Reddit, any interest, any genre it exists,

Dan Nedelko 0:43
it’s true. It’s true. And let’s be honest, this is inspired by Smosh’s Reading Reddit stories show with Shane top and that crew over there, which is a little bit of a guilty pleasure of mine, and I know your partners as well. But in all seriousness, uh, there’s a lot of really good sales and marketing conversation that does happen on Reddit. It’s a great place to to kind of find stuff, and then, and then, obviously,…