LEGO put on a stunning projection show at Battersea Power Station over the weekend as part of its ‘Play is Your Superpower’ campaign.
The animated artwork brings the building’s façade to life.
The brand worked with HelloCharlie to create a colourful spectacle that celebrates the power of imagination.
Kuran Sharma, head of marketing at the LEGO Group comments, “Children are a constant source of inspiration with their boundless creativity and vivid imagination. We are delighted to showcase how the Superpower of Play has the potential to unlock creativity in all of us by taking over such an iconic and popular London landmark. As the evenings draw in and the city prepares for the festive season, our installation is a timely reminder of the joy and wonder that play can bring into our everyday lives.”