Legendary Marketing Secrets For Software Companies [Video]

Legendary Marketing Secrets For Software Companies. Discover the secrets to building a legendary software company and market like a genius.

Former Mercury Interactive CMO, Chris Lochhead, reveals the company’s customer-obsessed culture, aggressive execution strategies, and focus on category design that led to its legendary success in the software testing market. Learn how their unique approach can be applied to any company looking to dominate its industry.

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Chapters
00:00 – Intro
01:53 – Chris Lochhead
06:10 – Going Back In Time
08:20 – Mercury 2004
10:40 – What was the culture like?
17:00 – It’s about execution
25:16 – The comparison trap
30:24 – Skate where the puck is going to be
43:54 – Corporate marketing sucks
47:41 – Find out more
49:31 – Conclusion