Legal Thought Leaders: The Art of Authentic Brand Building – Episode 307 [Video]

Welcome back to The Game Changing Attorney Podcast’s “Road to the Summit” mini-series! In this episode, we’re thrilled to feature an expert panel of game changers: Judy Smith, Sara Williams, Harlan Schillinger, and Joe Fried. These industry leaders bring their unique insights on how to build an authentic, standout brand that drives long-term success.

Key Moments:
00:00 – Introduction
02:00 – Authenticity and Trust in Building a Brand
05:37 – Personal Branding: Staying True to Yourself
09:34 – Credibility and the Role of Being Real
13:47 – Becoming a Subject Matter Expert: Joe Fried’s Journey
17:30 – The Power of Vulnerability and Passion in Success
19:59 – Cancel Culture and Course Correction
25:03 – The Importance of Diversity in Branding and Leadership
30:48 – Final Thoughts and Takeaways

About Crisp:
Crisp (crisp.co) is a law firm growth company. We help committed law firm owners and their teams differentiate their firms, amplify their brands, and dominate their markets. Our clients generate limitless growth in their businesses with superior brand differentiation, world-class video marketing, and transformational coaching.

We’re on a mission to help over 1,000 law firm owners grow their revenue by $1 million ($1 billion impact) in the next five years.

Our approach is to take everything we’ve learned to generate massive growth in our own organization and help the country’s most ambitious law firm owners do the same for theirs.

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