Latest leaks from Aaron Rodgers bio detail family rift and mending of fences [Video]

The marketing strategy for a non-fiction book consists of systematically leaking anecdotes that will move the needle and, in turn, move the merch.

For the upcoming unauthorized biography of Jets quarterback Aaron Rodgers from Ian O’Connor, the first nugget related to his regrets over the play that ended his 2023 season. The latest piece delves into his well-publicized family feud.

Via The Daily Mail, O’Connor’s Out of the Darkness: The Mystery of Aaron Rodgers explores the rift that arose between Rodgers and his parents.

The book pins the blame on actress Olivia Munn, who spoke publicly about their sex life in 2014. “Given her devout religious views, Aaron’s mother disapproved of premarital sex and was opposed to her middle child sharing a hotel room with his girlfriend even as an NFL player,” O’Connor writes.

Things went downhill from there, with Ed and Darla Rodgers eventually “sent to the Island,” which is apparently the place to which Rodgers exiles …